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Marketing
We
offer many approaches to marketing Website development.
At i.Net Technologies, initial forms of marketing begin with the first contact
and are carried out through all stages of design. Beyond development,
i.Net Technologies offers several marketing based solutions to help your Website
achieve it's online potential.
Perhaps
the most common reason for a Website's failure to thrive is lack of visibility. Owning
a Website can be like having a buried treasure. People need the map to get
there. The
world wide web consists of millions of Websites - a business owner can't expect
to profit by relying on consumers just "stumbling across" them.
In order for a Website to be successful, it must be visible to consumers. The
most basic part of marketing begins with the Website's design itself.
Though you as a consumer have little to do with this, it is important that your Website
developer has a strong understanding of the technical end of Website marketing development - keywords and Meta Tags are an excellent example,
these are two of the most basic elements used to rank your site with search
engines. A site's layout, navigation and basic structure also help to play a key
role, not only with search engines, but with consumer response as well.
On-line
Advertisement
Search-Engines
One way to increase
visibility for a Website is to register them with search-engines. Today, over
90% off all search engine traffic is handled by a mere 12 search
engines, with hundreds more being created and expiring every week.
Web Rings
These are basically a group of sites, usually with a
common interest or field which all choose to link together, usually through
the form of a banner. This is an excellent way to increase site
visibility and provides several external links to your site, helping to
increase your popularity rating with search engines.
Bulletin Boards
This is basically a web site which serves no other
purpose than to post links to other sites as a means of advertisement.
The down side to Bulletin Boards is that they generally expire and therefore
need to be updated frequently.
What's New Lists
A form of a bulletin board with a shorter ad
lifespan.
WWW Yellow Pages
A well known bulletin board with a larger client
base, and no expiration date.
Banner and Link Exchanges
These are more select forms of link exchanges,
existing as a cyber-partnership between Websites. Two good
examples would be a florist exchanging links with an e-card company, and a
manufacturer exchanging links with a distributor.
The hidden media...
In
Store Capabilities...
Unfortunately,
the most basic forms of Website advertisement are often overlooked. For in
store capabilities, don't overlook
your new addition when it comes to your letterhead or business cards
- not to mention mailings or fliers. These are excellent
sources for advertisement, they add no extra advertising overhead as they are
already an expense. Don't forget that by adding your web address to the
above items, it extends your customer service capabilities to 24 hours a day!
Signs and Banners...
If you have a good location, don't forget to place your web
address on your sign, or perhaps as a banner in your front window. Let
in-store customers know about your Website by placing your web address on the
back of your cash register, or print it on your receipts.
Standard
Advertisement
Traditional Media
Once you have your Website up and running, don't forget to
include it on your more traditional forms of advertisement. Include it in
your yellow page listings (adding just one line is a nominal fee), as well as
any newspaper, radio and television ads you may run.
Press Releases
Now that you have a
Website, let community newspapers advertise
it for you through press releases.
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